With over 3 million active websites, WooCommerce is one of the most popular ecommerce platforms in the world. The core plugin is free and there are a huge variety of extensions available, so you can easily customize your online store.
The popularity of WooCommerce makes it a leader when it comes to ecommerce trends. We’ve compiled a list of some of the new WooCommerce trends we can look forward to in 2020 and beyond.
Product Pages Will Continue to Become More Immersive
Faster internet speeds and improved technology are enabling ecommerce vendors to overcome some of the fundamental challenges they’ve faced since the dawn of online commerce.
The challenge: To provide the same level of sensory stimuli that an in-person shopping experience provides.
People naturally want to try on clothing before they buy. They want to pick up a power tool and feel it in their hands, they want to see what their new couch will look like in their living room. They also want to ask questions and get help, immediately.
While you still can’t “touch” any products through your computer or smartphone, ecommerce retailers are finding ways to make the virtual shopping experience as real as possible.
360º Video and Photos
Gone are the days of singular, flat photos. 360º photos and video allow the customer to see all sides of an object. This is clearly very important for high ticket price items, like cars:
The WooCommerce 360º Image plugin is a quick and easy way to add 360º imagery to your site.
Augmented Reality
If 360 video doesn’t impress you, consider the possibilities of augmented reality.
While augmented reality has yet to become mainstream for small to medium sized ecommerce businesses, it provides a glimpse into the future of truly immersive online shopping.
Artificial Intelligence will Transform the Customer Experience
Artificial intelligence began transforming the customer experience last year and we can expect this trend to continue. Chatbots allow ecommerce websites to offer 24/7 customer service. Thanks to machine learning, these bots are also becoming smarter. The more a chatbot learns about your customers and their purchasing habits, the more they can help with issues and increase sales.
Another way artificial intelligence improves the customer experience is through personalization. Technology gives us more data on consumers than ever, so there’s no excuse not to offer customized experiences for customers based on location, age, language, and purchasing habits. It’s not just about greeting your customer by name anymore, though that does help! WooCommerce offers plenty of advanced features to help you provide a more personalized shopping experience for your customers:
- WooCommerce Darwin Pricing Integration – The WooCommerce Darwin Pricing Integration plugin uses customer data to give your customer geo-targeted coupon codes.
- WPML – Has your online store gone global? WPML translates your product pages to your customer’s preferred language.
- WooCommerce Extra Product Options – Consumers love options! The WooCommerce Extra Product Options Extension allows you to build forms with conditional logic so customers can easily customize products.
Mobile Purchases Will Increase
If your online store isn’t responsive, fast-loading, and mobile-friendly, you could miss out on a lot of sales moving forward. Fortunately, the ecommerce marketing experts at TheeCommerce will design your website with the mobile user in mind first.
Is Your WooCommerce Store Ready for the Latest Trends?
All of these new ecommerce trends and technologies that can be applied to Shopify and WooCommerce websites are exciting! Are you ready to take advantage of them? The online store development experts at TheeCommerce can help you update your WooCommerce store to include the latest trends. Give us a call at 919-336-1790 or fill out our contact form to schedule a free consultation with one of our WooCommerce specialists.
About The Author:
Dave Sweeney
Dave’s role at TheeDigital is to help our clients meet their goals by creating websites that outperform their competition. Dave is a student of life and strives to continue learning the latest trends in the industry.
Having spent many years in the digital media world working in the television and newspaper industry as a graphic designer & design manager, these skills definitely benefit our TheeDigital clients.
